The point to keep in mind is that your customers are put off by the hype they see much of every day.
Therefore, make it your job to advise, recommend & endorse products than try to sell them.
Be Friendly
The first step is to start from a friendly point of view by getting to know who your site visitors are & what they need & need through polls, surveys or direct request.
Show Empathy
Next, show that you understand & have empathy for their concerns by echoing their frustrations. Share a personal story of your own experience with a similar issue & tell them the way you could solve that issue with the product you are about to endorse.
Be Honest
Above all, be honest. No product is ideal, so a 100% positive product endorsement will be met with skepticism & resistance by your readers. So, be positive to point out any minor shortfalls & limitations. Alternatively, think about comparing & contrasting different products to give your visitors a variety of options from which to pick.
Call to Action
Finally, close your endorsement with an enthusiastic reminder of your thumbs up rating as well as a recommendation to buy the product.
In a nutshell, take that salesman's hat off & start speaking to your visitors the same way you would tell a mate about a product that you like.
That's how to sell without Selling
*** This article is a modified version of the original which first appeared in Chitikas Weblog Bash 30 Days, 30 Professional Bloggers.
